This format is described by The Atlantic as "a quickly sketched cartoon woman with black hair, black clothes, and sad eyes ringed with red makeup". Ī related meme format, "doomer girl", began appearing on 4chan in January 2020, and it soon moved to other online communities, including Reddit and Tumblr, often by women claiming it from its 4chan origins. The meme first appeared on 4chan's /r9k/ board in September 2018. The archetype often embodies nihilism, clinical depression, hopelessness, and despair, with a belief in the incipient end of the world to causes ranging from climate apocalypse, to peak oil, to (more locally) opioid addiction. The image typically depicts Wojak wearing a black beanie and a black hoodie, with dark circles under its eyes, while smoking a cigarette. The doomer is an image macro and character archetype that first appeared on 4chan. Much of this meme's popularity can be attributed to the "Coomer Pledge", a viral internet trend which dared people to abstain from masturbation for all of November, and change their profile picture to an image of the Coomer if they were to fail.
It is generally understood to represent someone with a pornography addiction. This Wojak is sometimes depicted with a skinny frame, and a large, muscular right arm resulting from excessive masturbation. The Coomer depicts a smiling Wojak edit with unkempt hair, red rimmed eyes, and an untidy beard.
In November 2019, the "Coomer" Wojak picked up in popularity with the " No Nut November" trend. On January 13, 2019, a conservative art collective known as "The Faction" hijacked a billboard for Real Time with Bill Maher, replacing Maher's image with that of the NPC Wojak.
Ībout 1,500 Twitter accounts falsely posing as liberal activists with the NPC meme as a profile picture were suspended for allegedly spreading misinformation about the 2018 United States elections. This usage of the meme has been attributed to Donald Trump rivals. The meme gained media attention, initially in Kotaku and The New York Times, due to its usage in parodying the supposed herd mentality of American liberals. In October 2018, a Wojak with a gray face, pointy nose and blank, emotionless facial expression, dubbed "NPC Wojak", became a popular visual representation for people who supposedly cannot think for themselves or make their own decisions, comparing them to non-player characters – computer-automated characters within a video game. Some variants paired him with the character Pepe the Frog (catchphrase "feels good man/feels bad man") in what Feldman describes as a "platonic romance within the memescape". Wojak was also paired with the template phrase "that feel" or "that feel when", shortened to "tfw". The image spread to other imageboards, including 4chan, where by 2011 an image of two Wojaks hugging each other under the caption "I know that feel bro" gained popularity. Brian Feldman of Intelligencer describes the meme Wojak's expression as "pained but dealing with it". According to him, the image originally came from the Polish imageboard vichan, where it was posted with the filename "ciepła twarz.jpg" (from Polish 'warm face'). The earliest currently known "Wojak" is the nickname of a Polish user on the defunct German imageboard Krautchan, who started posting the image around 2010, often accompanied with lament about not having a girlfriend.
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